Email Marketing

Better Customer Engagement

Heartland’s Restaurant Email Marketing program allows restaurants to promote their business and reach more customers more often with less effort and less cost.

Most successful restaurants are already employing customer tracking, loyalty programs, and using their websites to harvest customer mailing lists. Heartland’s email marketing system provides restaurants with a Customer Relationship Management (CRM) system to collect all of those customer emails in one place, and then send targeted email campaigns and strategic single use coupons.

Applications that allow small businesses to collect and send emails are not new and they are numerous. But it’s worth comparing what you’re currently already using and consider the benefits of switching for the same or less cost, with a few built-in efficiencies that might make it worth the effort.

Less Effort. Less Cost. Less Fraud. More Often.

Our Email Marketing system uses email rather than costly print or mailed marketing, so your restaurant is able to market to more customers more often with less cost, providing more information and promotions to your valuable customers. As a result, your restaurant’s relationship with those customers significantly improves.

With Heartland’s email engagement system, campaigns can include bar-coded single use coupons. Redemption of those coupons are scanned and tracked at the point of sale by Global Restaurant POS, significantly reducing coupon fraud.

Benefit From Reporting & Analytics

Because email blasts are targeted to specific customers and redemption is controlled at the POS, you can track redemption frequency and customer spend as a result. Restaurant owners can gain valuable insight into customer spending patterns, customer dining frequency, and this enables owners to creatively find ways to increase customer spending.

Heartland’s Email Marketing is all managed in the cloud, it’s perfect for single locations, or multi-unit restaurants alike. Restaurant managers will find the Email Marketing system easy to use and easy to access, so training time is negligible. With Email Marketing, restaurateurs can market smarter to more customers, more often, with less hassle, less fraud, and less cost!